Customer First
Our clients are at the center of everything we do. We honor their trust by consistently delivering on our promises with quality, care, and excellence in every detail.
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First Option Contracting goes beyond construction — we bring visions to life, crafting inspiring spaces where people live, work, and thrive
Overview
ABOUT FIRST OPTION CONTRACTING
First Option Contracting, a proud member of the Belhoul Investment Group, is one of the UAE’s most trusted and results-driven construction companies. With over AED 2 billion worth of completed projects, we've earned a reputation for quality, reliability, and innovation.
At First Option Contracting, we don’t just construct buildings — we shape the environments where people live, work, and thrive. Our forward-looking approach and dedication to continuous improvement empower us to set new benchmarks in construction excellence across the UAE and beyond.
BRAND GUIDELINES
OUR VALUES
At First Option Contracting, our values are more than just words — they shape every decision, every project, and every relationship.
Speed with Purpose
In a fast-moving world, agility is key. We act with urgency, precision, and passion delivering solutions that are as efficient as they are exceptional.
Ownership Mindset
We treat every project like it’s our own. From the smallest detail to the biggest challenge, we take full responsibility driving performance, progress, and results.
Talent & Tenacity
Our people are our power. With bold thinking, relentless energy, and a positive mindset, we overcome obstacles and build the extraordinary.
Adaptability
We challenge the status quo, embrace change, and turn uncertainty into opportunity. Our flexibility fuels innovation and drives long-term growth.
Unwavering Quality
Excellence is our standard. From foundation to finish, we ensure the highest quality in materials, execution, and client experience.
Integrity in Action
We lead with transparency, respect, and honesty. Doing the right thing is not optional — it’s foundational to who we are.
Relentless Innovation
We believe in building better, smarter, faster, and more sustainably. We explore new ideas, adopt new technologies, and reimagine what’s possible.
On Time Delivery
We deliver what we promise, when we promise it. With strong planning, sharp execution, and clear communication, we stay on schedule and exceed expectations.
OUR PROMISE
We are committed to creating long-term value through exceptional people, reliable delivery, and purposeful innovation—shaping environments that improve lives in the UAE and beyond.
OUR PERSONALITY
First Option is a bold and trusted name—grounded in strength, defined by integrity, and aligned with the UAE’s ambitious vision. We lead with confidence, deliver with precision, and always aim higher.
OUR MISSION
To shape tomorrow’s skylines by delivering transformative spaces that inspire living, drive progress, and create enduring value—powered by passionate people, cutting-edge design, and an unshakable commitment to excellence.
OUR VISION
To redefine the future of construction and real estate by becoming the most trusted, admired, and valuable company in the world—enriching lives through iconic spaces, lasting partnerships, and world-class innovation.
